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Best Hair Color Trends of 2023


1.Sandy blonde for 2023

An overall 2023 hair trend you’ll be noticing? Light-to-medium brown shades. “People will be taking their color deeper this year,” says hairstylist Clariss Rubenstein, “even if it’s just a darker, more blended shade of blonde, or a creamy mushroom brown.” Enter: This dark, sandy blonde. which has a neutral undertone that’ll look good against a mix of skin tones and eye colors. If you’re not ready to totally give up your bright-blonde highlights, do like Margot Robbie and try a balayage right around your face for dimension, then tone it with a cool-toned gloss to match the rest of your beige-y vibes.

2.Saddle-brown hair trend

The coolest thing about this sandy-brown hair color is that it can really work on every undertone because it’s fairly neutral. It’s similar to the mushroom-brown hair trend of 2022, but with a sandier vibe (some might call it “mousy,” which like, cute). Before committing to this color, try it with a hair gloss if your hair is on the lighter side, says hair colorist Matt Rez. “You can have your colorist deepen your current color by a level or two with an in-salon gloss, which lasts about four to six weeks and will be easier to reverse if you want to go back to a lighter color later,” he says.

3.Champagne-blonde hair

Rez describes this shade as “a light, vibrant, golden-toned blonde with super-subtle rose reflects,” noting it’ll be seriously popular come spring/summer 2023. Rez is the stylist behind Madelyne Cline’s take on the trend above, using a mix of highlights, a golden-beige hair gloss (per the IG caption), and lowlights (to “add some depth to really showcase and define the champagne-blonde highlights,” he says). If you swipe through, you’ll notice he kept the highlights an inch or two from Cline’s roots for a natural, smudge-y look, which you can totally ask your stylist to do too.

4.Chunky highlights for 2023

I didn’t think we’d see Y2K trends in hair color just yet, but I’m honestly here for it with these chunky-blonde highlights (especially on Madison Bailey’s ultra-long hair). But don't worry—rather than chunky blonde streaks à la 2003, this year's trend will be sightly blended and easier to wear, with a soft balayage that, ahem, goes well with lip gloss, side bangs, and a Juicy Couture tracksuit.

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